Building A Business In Fitness With Luke Koek

What does the recipe for business success in the fitness industry look like?

Is it about going wide and appealing to as many people as possible? Or is it about going narrow and tailoring a product or service to a specific niche?

Is it all about using digital advertising to help spread the word about your business? Or is it more about using word of mouth to help spread the word about your reputation?

Is it about having the perfect plan and executing it to a tee? Or is it about taking one step at a time and figuring the journey out along the way?

In this episode, Joseph Mencel and Luke Koek chat about how to build a fitness business.

With over 30 years of combined business experience in the fitness industry, Luke & Joseph begin the episode with a quick summary of Luke's business journey thus far, detailing his transition from a full time, fully booked, personal trainer to an online coach.

Joseph & Luke then take a deep dive into why time in the game is a vital element of business success, before unpacking the theory behind the "smallest viable market".

Their discussion then takes a turn down the path of marketing & advertising, before anchoring back into the difference between being busy & being productive, and then closing out by providing practical & strategic advice on how to deal with the chaos inextricably linked to building a business.

This is one of those episodes you'll want to listen to time and time again! Enjoy!