In Pursuit With Joseph Mencel

Your 4: Overcoming Fitness Plateaus, Recruiting Staff, Fitness Inspo & Current Struggles

In this episode of Your 4, Joseph & Brandon discuss how to overcome fitness plateaus, how to best recruit & manage new staff members, who inspires them in the fitness industry, and their biggest personal struggles at the moment.

Prove Yourself Right With Emma Bowman

Why can’t you be an amazing parent and run a successful business at the same time?

Why can’t you run a successful business and be a world class athlete at the same time?

Why can’t you be a world class athlete and an amazing parent at the same time?

You can.

And Emma Bowman is living proof.

Emma’s story is one of pure perseverance. From refusing to accept that she couldn’t start a family, to refusing to settle for a safe, but soul sucking career, to refusing to believe that she couldn’t become the most accomplished bikini athlete in the state, giving up is simply not an option that Emma is willing to entertain.

Emma shares her life journey thus far, before Joseph & Emma dive into the power of visualisation, the importance of using a mixture of both dark and bright energy in pursuit of your most ambitious goals, and what to consider when pursuing your passion and trying to turn it into a business.

Joseph & Emma then change gears and take a deep dive into how to achieve success in a number of different areas of life at the same time, before closing the episode with a discussion around short term v long term fitness mindset.

This episode is going to break records! Be sure to share it with your friends, family and loved ones. Enjoy!

Your 4: Business Challenges, Love Languages, Childhood Innocence & Questioning Limiting Beliefs

In this episode of Your 4, Joseph & Brandon discuss how to work through business challenges and make difficult business decisions, the importance of understanding love languages in intimate relationships, what they miss from their childhood, and how to discover & question your limiting beliefs.

Never F*cking Give Up With Todd Cowie

You’ve identified a business opportunity.

You’ve built up the courage to go for it.

It’s harder than you thought it would be, but it’s generally heading in the right direction.

And then all of sudden, you come up against your first (of many) make or break challenges.

What do you do? Do you wave the white flag and throw in the towel?

Or do you refuse to give up, refuse to give in, and figure out what step to take next?

In this episode, Joseph Mencel and Todd Cowie chat about how to confront & conquer business challenges.

As a husband, a father of 2 young children, a competitive bodybuilder and owner of Gymfix, Todd has a lot on his plate. How he is able to manage it all, while navigating the ever-changing landscape and never-ending challenges that come along with running a business in the fitness industry is nothing short of inspirational.

From a 1 man, local gym maintenance start-up just 10 years ago, to a 20 person, fully integrated, national gym equipment service company today, Todd knows firsthand how to build a business in fitness. Todd shares his business journey thus far, before diving into some of his biggest business challenges along the way.

Joseph & Todd then change gears to discuss the business side of running a gym and share their predictions for the future of gyms, before closing out the episode with a conversation about the incoming economic season.

A jam packed episode that you’ll want to listen to more than once! Enjoy!

Your 4: Finding Your Why, Recharging Your Energy, Teen Bodybuilding & Setting Boundaries

In this episode of Your 4, Joseph & Brandon discuss how to part ways with a coach, how to find your "Why", the importance of recharging your energy, bodybuilding for teenagers, and how to not take on other people's emotions or issues.

Success Capacity

Your goals are set. You've got your plan all laid out. You're ready to go.

You start putting in work, make some progress, and then WHAM! You're hit with your first unexpected obstacle.

So what do you do?

In this episode, Joseph Mencel provides practical & strategic advice on how you can overcome obstacles and confront challenges that you will inevitably face on your journey towards achieving your goals.

Joseph then takes a deep dive into what he calls "Success Capacity", explaining what it is, and what you can do to increase it.

A short episode that you will want to save and listen to over and over again when you're working through rough patches.

Your 4: Smallest Viable Market, Daily Discipline, Fearing Failure & Dealing With Financial Setbacks

In this episode of Your 4, Joseph & Brandon discuss how to determine if a market is viable, how to balance building culture with product or service offerings, why daily discipline is so important in the face of less than ideal outcomes, how to confront the fear of failure and embrace risks, and how to best manage unexpected financial setbacks.

Achieving Your Fitness Goals With MJ Fitness Challenge Champions

In this episode, Joseph is joined by MJ Fitness Challenge Season 8 Champions, Cara Zaccheus & Frank Muscara, to discuss how to achieve your fitness goals.

Joseph, Cara & Frank begin the episode by talking how to find the motivation to commit to a fitness goal, before discussing how to deal with the different challenges that inevitably arise on any fitness journey.

They then take a deep dive into how to develop the habits & routines that support a fitness lifestyle, before addressing how to work through the limiting beliefs that stand between you and who you are trying to become.

An inspiring episode that will have you champing at the bit to get stuck into your next fitness goal!

Enjoy!

Your 4: Defining Success, Journaling, Strategic Business Planning & Implementing A Fitness Lifestyle

In this episode of Your 4, Joseph & Brandon talk about the different ways to define success, how to journal and why it's important, how to plan strategically for business success, and how to get started implementing the fitness lifestyle.

Building A Business In Fitness With Luke Koek

What does the recipe for business success in the fitness industry look like?

Is it about going wide and appealing to as many people as possible? Or is it about going narrow and tailoring a product or service to a specific niche?

Is it all about using digital advertising to help spread the word about your business? Or is it more about using word of mouth to help spread the word about your reputation?

Is it about having the perfect plan and executing it to a tee? Or is it about taking one step at a time and figuring the journey out along the way?

In this episode, Joseph Mencel and Luke Koek chat about how to build a fitness business.

With over 30 years of combined business experience in the fitness industry, Luke & Joseph begin the episode with a quick summary of Luke's business journey thus far, detailing his transition from a full time, fully booked, personal trainer to an online coach.

Joseph & Luke then take a deep dive into why time in the game is a vital element of business success, before unpacking the theory behind the "smallest viable market".

Their discussion then takes a turn down the path of marketing & advertising, before anchoring back into the difference between being busy & being productive, and then closing out by providing practical & strategic advice on how to deal with the chaos inextricably linked to building a business.

This is one of those episodes you'll want to listen to time and time again! Enjoy!